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How to tell your brand’s story

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What is Brand Storytelling? Brand storytelling is defined as the art of shaping a company‚Äôs identity through the use of narratives and storytelling techniques that facilitate an emotional response and establish meaningful connections. When done correctly, research shows the powerful impact storytelling can have on us: Stories are 22 times more memorable than facts & figures alone Our neural…

Why your business needs a website

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Does your business have a website? The COVID-19 pandemic is among the many things that have hugely affected almost every business in the world. Many corporate and small medium enterprises are struggling to stay afloat, with many brands already downsizing, and others having done so already. A major challenge in such times has been business continuity, with…

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